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Bikes & Cycling
Hand built wheels from Eugene, Oregon, USA. Built by cyclists for cyclists - all of our wheels are customizable with customized rim, hub and decal color options and many build upgrades. We've been hand building wheels in 1996 - and the proven technology of paired spokes allows us to build a performance wheelset.
Each wheel we hand-build at Rolf Prima starts with a carefully engineered design and the best materials and custom-spec... Read More
Shockingly light. Blindingly fast. Updated to an all-new rim featuring a 19.5mm internal width and tubeless compatibility,... View More
