Santa Cruz Bicycles

Santa Cruz Bicycles

Santa Cruz Bicycles was founded in 1993 in a space the size of a single car garage in the Seabright Cannery, in Santa Cruz California. Our first bike, the Tazmon, was a single pivot dual suspension bike that rattled established sensibilities and helped define our then- ethos of "simply advanced." That bike was the cornerstone for a brand that was founded on the notion of doing things our own way in order to build the best. We have been rattling sensibilities ever since. 

We now manufacture 16 models of mountain bike which includes a full women's Juliana range.  Made from either carbon fiber or aluminum, we cover everything from hardtails to 8.5" travel downhill machines.  We offer two suspension technologies; efficient single-pivot designs on certain aluminium bikes, and our advanced VPP (Virtual Pivot Point) technology on all high end models. VPP bikes are available with a wide range of component and suspension options to choose from, each hand-assembled to order in our California factory. Every one of our bikes is the distillation of our desire to ride and build the highest performance mountain bikes in the world. No more, no less. 

We could get all touchy feely here and talk about how we are committed and impassioned riders, and how we love bikes so much that it somehow elevates us into something unique, but that's kind of common fodder for these "about" tabs on bike company websites. EVERYONE working in this industry should be committed and impassioned. It takes that kind of commitment to try and build the perfect bike. Still, we think we chase that vision harder, smarter and sometimes a bit weirder than the others.

Demo a Santa Cruz Bicycle

There are three ways to try one of our bicycles…

Factory Demo

We still design and custom build all our bicycles to order in Santa Cruz. Stop by our factory to check out the entire range, demo a bike and ride the trails where we develop all our products.

Demo Tour

We have a Demo fleet on the road for both Santa Cruz and Juliana Bicycles. The Demo Tour is the perfect opportunity to try our bikes on your trails.

At a Dealer

Many of our dealers carry a selection of demo bikes. Stock is always fluid so give your nearest dealer a call and find out what they have on offer.