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Posted 10/15/2017 in Bikes & Cycling - Updated 2021-08-03 03:35:38 by Over The Edge Sports - Fruita

Fruita Fat Tire Festival

Fruita Fat Tire Festival


Location: 18 Road Trailhead North Fruita Desert
Address: 18 Road Trailhead, Fruita, CO 81521, USA

Start Date
05/03/2020
Start Time
9:00 AM
End Date
05/03/2020
End Time
5:00 PM

Locations  - Schedule Of Events

Venue Area 1

18 Road/Bookcliffs Trail System Bicycle Demo Venue

Festival Pass or Demo Pass required to Demo a sweet ride. No pass required to come hang out and chat.

This is the area in the North Fruita Desert where you can use your pass to demo the latest Mountain Bikes from the top manufacturers in the industry.  Check our updated exhibitor list to see a complete list of all of all bike manufactures and related companies participating in this year’s festival at the 18 Road/Bookcliffs Trail System Venue.

Thursday (4/3o/20) 18Rd

All Day   EVENT NOT OPEN 
Exhibitor Arrival & Set Up
4:30pm   Exhibitor Only Mixer-18rd 
At White Registration Tent (Exhibitors will get info on this event)

Friday (5/01/20) 18Rd

8am     Event Opens
Pre-Registered & Day Of Festival & Demo Pass may be picked          
up or purchased at White Registration Tent.
1pm     Guided Ride
Beginner / Intermediate Skill Level.  Trail Route TBD - Meet at white Registration Tent.
3pm    Event Closes
Event closes for the day (Head to Fruita for live Music and Oskar Blues Beer).

Saturday (5/02/20) 18Rd

8am    Event Opens
*Pre-Registered -
Festival & Demo Pass Pick-Up Open at White Registration Tent
*Day of Registration Open -
Festival & Demo Passes may be purchased at White Registration Tent
10:30am    Guided Ride
Trail Route TBD.  Meet at White Reg Tent
1pm    Guided Ride
Trail Route TBD.  Meet at White Reg Tent
3pm    Event closes

Sunday (5/03/20) 18Rd

8am    Event Opens
*Pre-Registered:
Festival & Demo Pass Pick-Up Open at White Registration Tent
*Day of Registration Open:
Festival & Demo Passes may be purchased at White Registration Tent
1pm    Event Closes


Venue Area 2

Downtown Fruita - Product Expo Venue, Food and Music

Open to the public - No pass required


Downtown Fruita will host the afternoon and evening events as well as Mountain Bike Accessory, Apparel and other related Outdoor Recreation vendors.  Check our updated exhibitor list to see a complete list of all of the companies participating in this year’s festival at the Downtown Fruita Venue.  
*Note: All bike demo’s will be conducted at 18 Rd.

Thursday (4/3o/20) Fruita

All Day   EVENT NOT OPEN 
Exhibitor Arrival & Set Up
4:30pm   Exhibitor Only Mixer -18rd
At White Registration Tent (Exhibitors will get info on this event)

Friday (5/01/20) Fruita

11am    Downtown Event Opens.
2pm     Downtown
Oskar Blues beer tent by COPMOBA Open./Food Vendors Open
4pm    Downtown LIVE MUSIC Starts !!

4pm-5pm -Opening Act at the Beer Tent Stage

5pm-7pm -Stillhouse String Band on the Rhema Music Main Stage

    7pm- Lighting of the Firepit-Close of Downtown Exhibitors

7:30pm-9:30pm -Straygrass on the Rhema Music Main Stage
9:15pm Last Call
Oskar Blues Last Call for Beer!
9:30pm-10pm   
Event Closes for the night

Saturday (5/02/20) Fruita

11am    Downtown Event Opens
11am    Downtown
Kids MTB Rodeo
11am   Downtown
Oskar Blues beer tent by COPMOBA Open/Food Vendors Open
2pm    Downtown
Event TBD
4pm    Downtown LIVE MUSIC Starts !!

4pm-5pm -Opening Act at the Beer Tent Stage

5pm-7pm -RIZZO on the Rhema Music Main Stage

    7pm- Lighting of the Firepit-Close of Downtown Exhibitors

7:30pm-9:30pm -The Williams Brothers Band on the Rhema Music Main Stage
9:15pm Last Call
Oskar Blues Last Call for Beer!
9:30pm-10pm   
Event Closes for the night

Sunday (5/03/20) Fruita

10am    Event Opens
12pm    Event Closes





2020 Exhibitors


Downtown Exhibitors

Brian Head Resorts - Summer and Winter resort, mountain biking and skiing/snowboarding.

Loki - Loki All-in-one tech gear with built in mittens and gaiter for all seasons and all activities.

Polar Bottle - In 1994 Polar Bottle transformed the world of hydration by inventing the first insulated sport bottle.  It's that spark of creativity that launched our brand and continues to be the foundation of the brand's future. Our stance is simple.... to keep active people refreshed and replenished - everywhere.  

Renewal by Anderson - Window and Door Replacement.

Winter Park Competition Center - The highest altitude continuous race series in the USA…truly EPIC.

WTB - Tire, saddle, grips, rim company


18 Road Exhibitors 

Esker Cycles - Esker is a fusion of the rider owned dedication of passionate mountain bikers, the cumulative experience of industry veterans, and the desire to challenge traditional methods in order to make the best product possible available to anyone and everyone that wants to get out and ride. RIDE WILD…. 

Juniper Overland - Colorado's premiere Vehicle outfitters. Specializing in ground up vehicle builds.

Rocky Mountain - The Rocky Mountain Development Center is nestled at the foot of the Vancouvers’s North Shore mountain, home to some of the world’s most diverse and rugged terrain.  We’ve been developing high performance mountain bikes here since 1981.

SCOTT Sports - “Choose Your Universe”. Check out whats new with SCOTT Sports:  Situated in Givisiez, Switzerland, the new global headquarters are the home for all of SCOTT's divisions including Bike, Winter, Moto and Running and serve as the organizational center for SCOTT's other brands. SCOTT Sports is known for being an innovation leader in the sports industry.

Shimano North America STEPS - Put a premium on healthy living, get outdoors and rediscover the breath of nature within you. Whichever road you take – our e-bike systems will support you on your journey.

Shimano NA - All Things Shimano Bicycle Related! From Mountain Shredding, To Gravel Exploring, To Road Speeding, Shimano Makes It All!

Bike Demo and Expo

DEMO & EXPO AT THE 18 RD TRAILHEAD-immediate access to great riding!!

Don’t miss Colorado’s “kickoff” to the mountain bike season in beautiful red rock country! Visit the shop that started it all-Over the Edge Sports-and join in the fun! Demo’s & Expo at the 18 Rd Trailhead and downtown parties Friday & Saturday evenings!

Remember to demo a bicycle from one of our AWESOME vendors BUT to do so you must register with the event by signing up for one of the following event passes. We have lengthened the EXPO to include Sunday morning!


Contact Over The Edge Sports - Fruita


Click Here For Map Directions To 18 Road Trailhead North Fruita Desert

18 Road Trailhead, Fruita, CO 81521, USA