Rolf Prima

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Rolf Prima Products


Posted 10/01/2018 by Rolf Prima
$1,199.00 In Stock
Hyalite

The adventure seeker The Hyalite’s off-road bonafides allow it to move easily between bikes and terrain.... View More


Posted 10/01/2018 by Rolf Prima
$2,399.00 In Stock
Rolf Prima Ares4

Shockingly light. Blindingly fast. Updated to an all-new rim featuring a 19.5mm internal width and tubeless compatibility,... View More


Rolf Prima Videos


Posted 10/01/2018 by Rolf Prima
Built Right. Here.

Each wheel we hand-build at Rolf Prima starts with a carefully engineered design and the best materials and custom-spec... Read More


  • Company Name
  • Rolf Prima
  • Main Category
  • Bikes & Cycling
  • Website
  • Retail Dealer Locator
  • Online Store
  • Online Social Profiles
  • Phone Number
  • 1-888-308-7700
  • Hours of Operation
  • Factory open:
    8a-5p PST
    Monday-Friday

Rolf Prima

Hand built wheels from Eugene, Oregon, USA. Built by cyclists for cyclists - all of our wheels are customizable with customized rim, hub and decal color options and many build upgrades. We've been hand building wheels in 1996 - and the proven technology of paired spokes allows us to build a performance wheelset. 

Rolf Prima Photo Albums


Rolf Prima

Posted by Rolf Prima on 10/01/2018

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