Can Outdoor Retailers Cash In On The Pet Products Segment? Ruffwear Thinks So.


Can Outdoor Retailers Cash In On The Pet Products Segment?  Ruffwear Thinks So.

Specialty Retailers are the stores where you can find general outdoor gear or specialty products targeting a specific sport or outdoor activity.  These stores are found all over the country specializing in things like golf, kayaks, bikes and tennis.  In the outdoor world you might find these stores carry everything for general camping while also carrying a wide variety of gear to accommodate the most popular activates in the local area.  Things like climbing gear, skis, snowboards and outdoor clothing are other product types you might find in these stores for a well-rounded selection to satisfy anyone who walks in the door.  With the online world gradually taking more dollars from consumers, what new product types or product lines can retailers offer to make more sales?

In the outdoor industry, pet products are becoming increasingly popular as a product segment to carry because of the growing number of people taking their pups on all types of outdoor adventures.  At the annual Outdoor Retailer trade show, brands that make pet products have been increasing their presence over the past few years to get in front of more retailers looking for that next great product to stock in their stores.  Some of the established outdoor clothing brands have even started launching their own line of pet products that include toys, clothing and other gear for taking your pet on any type of adventure.

Ruffwear Dog Gear and Clothing, Dog harness, Dog Leash, Dog Collars © All rights reserved 2016 DemoDays.com

Ruffwear is a popular name in the pet world and has participated in Outdoor Retailer for years.  Their products are known for being well made thought out pieces of equipment that can help you tame the beast when getting out on the trail, on the water or just walking in the park.  You can find Ruffwear at all types of specialty outdoor retailers, REI and pet shops across the nation.

Ruffwear Dog Gear and Clothing, Dog harness, Dog Leash, Dog Collars © All rights reserved 2016 DemoDays.com

For the 2019-2020 seasons Ruffwear has introduced a new dog harness called the Flagline Harness that features better fit, function and durability.  They also released the Ruffwear Overcoat Fuse Jacket, a new dog jacket harness combo that allows the dog to wear their harness and a jacket while allowing the human access to the harness leash attachment.  Ruffwear also released a couple of new dog toys and redesigned a few of their accessories and dog clothing.

Ruffwear Dog Gear and Clothing, Dog harness, Dog Leash, Dog Collars © All rights reserved 2016 DemoDays.com

The Ruffwear Climate Changer Pullover and the Ruffwear Climate Changer Jacket have been updated with new color patterns and redesigned cuts allowing the jackets to fit better and giving your dog better range of motion.

Ruffwear Dog Gear and Clothing, Dog harness, Dog Leash, Dog Collars © All rights reserved 2016 DemoDays.com

Ruffwear also offers a line of bags that have been updated with larger capacities and better materials for increased durability.  

Ruffwear Dog Gear and Clothing, Dog harness, Dog Leash, Dog Collars © All rights reserved 2016 DemoDays.com

The Ruffwear Kibble Kaddie and the Ruffwear Haul Bag were both updated with these superior materials for easier cleaning and more room for food or gear.

Ruffwear Dog Gear and Clothing, Dog harness, Dog Leash, Dog Collars © All rights reserved 2016 DemoDays.com

Find more info at https://ruffwear.com