Posted 06/12/2018 by Interbike

Two Must-See Sessions Added to the IBD Summit at Interbike

Two Must-See Sessions Added to the IBD Summit at Interbike


TWO NEW MUST-SEE SESSIONS ADDED TO THE IBD SUMMIT AT INTERBIKE

The IBD Summit at Interbike will feature high-level speakers and educators presenting on subjects that are sure to be impactful and meaningful to you and your business.
Wednesday morning will showcase a powerful doubleheader that will include Doug Stephens, a world-renowned retail futurist and Matt Powell, a leading consumer trends expert with over forty years of experience.

Take advantage of this free education while attending Interbike and return with knowledge that you can apply as soon as you get back to the shop.

IBD Summit at Interbike Featured Sessions:
Doug Stephens, Founder & President of Retail ProphetAs the founder and president of Retail Prophet, Doug Stephens’ intellectual work and thinking have influenced many - from small, brick and mortar community shops, to some of the world’s best-known retailers, agencies and fortune 500 companies. Drawing on research from his latest book in a session titled, “Reengineering Retail: The Future of Selling in a Post-Digital World,“ Doug will share what creative and courageous brands and retailers are doing today to completely reinvent their stores and their strategies to secure their place in the hearts and minds of tomorrow’s consumer. This session will take place on Wednesday, September 19th at 9:00 am.


Matt Powell, Vice President and Senior Industry Advisor, Sports for The NPD Group
Matt Powell is a recognized expert on consumer trends in the sports, outdoor and recreation marketplace. In a session titled "Shopping Trends of the Cycling Consumer," Powell will provide Interbike attendees with an in-depth understanding of current market trends and dynamics, the social forces that are driving those trends and the knowledge of who is walking into retail stores today - and what is driving them there. Understanding current market trends and dynamics, knowing who is coming into your stores and what is driving them there is critical in today’s fast-changing marketplace. This session is brought to you by NPD and gives a birds-eye view of the latest shopping trends in the cycling space. This session will take place on Wednesday, September 19th at 8:00 am.


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