Prologo will become the top level saddle brand attending the Sea Otter Classic as a gold level sponsor. Considered one of the most important outdoor cycling festivals, attendance at the Sea Otter Classic is a great opportunity to approach the USA cycling market.
"The U.S. is a key market for the bicycle industry, especially for the off-road sector. Through such a large-scale event as Sea Otter, we want to reach the consumer. It's a big chance and we are proud to be a significant part of it," says Salvatore Truglio, CEO.
"We're excited to welcome Prologo as a Gold sponsor of the Sea Otter Classic," said Frank Yohannan, president and CEO of the Sea Otter Classic. "As a leader in cycling saddles and grips, Prologo is the perfect partner for Sea Otter. Because of their extensive use of technology and creative design, the Prologo saddle has become the saddle of choice among professional riders. We look forward to presenting their product to the thousands of professional and amateur cyclists who attend the Sea Otter Classic."
Prologo is already well known among road riders as one of the highest level brands, but the range actually includes saddles and products specially for off road, too. Prologo saddles consider important factors as shape, end-use, measure and price to cover all market needs.
Thanks to the huge attendance, Prologo will take the opportunity at Sea Otter to meet American consumers, explain the range by offering product testing, host media and promote all its wares in a wider and strategic location.
Lots of activities will be planned during the event. Every consumer can find the best saddle by doing the free MyOwn test. Prologo staff will be available to support and assist everyone wants to try.
Prologo will launch a new top-secret project that will be presented in preview-a terrific media coverage opportunity. Lots of initiatives will be disclosed as the event unfolds.
Keep on eye on prologotouch.com and on our official Facebook page to keep updated. If you have the chance, come on out to the Prologo area at Sea Otter. We are waiting for you!
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