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Bikes & Cycling
Simi Valley, California, 93063
From concept to execution our ePerformance bicycles feature a high degree of innovation, advanced design and engineering. We are the industry leader in ePerformance and our high level of technical know-how is what makes our bikes stand out from the crowd. Haibike entered the US market in 2014 with an established brand history in Europe. Haibike started in Germany in 1995, but its roots date back to 1914 when Winora Group CEO, Susanne Puello's great-grandfather, racing cyclist Engelbert Wiener, founded E. Wiener Retail Trading Company manufacturing custom bicycles. Our history is what drives us forward.
In 1995, Susanne and Felix Puello founded the brand Haibike. Susanne is the CEO of Winora Group and great-granddaughter to the company founder, Engelbert Wiener. In the beginning these sporty bikes were still offered under the name of our parent brand Winora, but soon became Haibike. Over the next 15 years, the brand developed new models and further advanced both visually and technically.
The forefather of all eMTBs, the Haibike eQ XDURO is presented at Eurobike. The response is great right from the start: Never before has a manufacturer created a truly off-road suitable eMTB. Haibike’s turned motor concept and the initial design will be copied multiple times in the future. The initial range consists of four models (Fully, Hardtail, Cross and Trekking). The demand exceeds the supply and the XDUROs sell out quickly. This is a turning point in our history.
2014 Haibike integrates motor and battery
Haibike integrates the Bosch system components into the frame decreasing the optical size of the motor by 38%. The battery is formally and technically integrated as well. Haibike strives for a concept of “visible integration”: all character defining components are optically integrated, but stay visible as shaping features.
2016 Haibike presents eConnect in Europe
Haibike goes digital and connects eMTBs through eConnect, opening doors to a new digital era. eConnect is a small device that is integrated into the eBike and sends and receives data. This offers functions like GPS based theft control, bike localization, a riding log, and exporting rides possible. All of your riding information can be viewed and managed on a special smart phone application. Haibike paves the way for smart ePerformance bikes.
2016 Haibike integrates the display into the stem
Another step toward integration: Haibike develops a new stem designed around the display for its European customers. The display is seamlessly integrated into the stem and protected from damage.
